Yucca Valley, CA, August 5, 2009 – After the Water Canyon Farmers Market closed down unexpectedly due to lack of sufficient business, the Earthwise co-op, which is located in a commercial space adjacent to the site of the former farmers market, remained open for business during the normal farmer’s market hours. Freshly picked produce provided by our partnership with Jaime Farms, is grown locally and does not contain pesticides, GMO or chemical fertilizers. The produce was brought in and setup inside the Earthwise co-op store. As a show of community support, the local news media, including The Hi-Desert Star and Z107.7 radio station promoted the event. The turnout was bigger than expected, and at times, the tiny co-op store was packed with standing room only and more people were waiting outside to get in and buy fresh produce. At the end of the day, hundreds of people showed up to support their local farm and most produce items were sold out. People were very happy to see that high quality produce was available at the site of the former farmer’s market, and glad to learn that the Water Canyon Farmers Market was in the process of re-opening after we obtain new permits for everything.

The tiny Earthwise co-op store in Yucca Valley, CA:

Some examples of high quality, freshly picked produce set out for purchase. Almost all of this was sold out and gone by the end of the day.

At times there were lines of people waiting to get into the co-op store!

A happy customer, selecting freshly picked heirloom tomatoes.