Hi-Desert Star
By Courtney Vaughn
YUCCA VALLEY, December 2, 2009 – In a small, partially shaded location just west of what was then Water Canyon Coffee Co. in Yucca Valley, a few shoppers sifted through boxes of vine-ripe tomatoes, strawberries and pungent grapefruits, among other fresh bundles of hand-picked, farm-fresh veggies. The small but neatly arranged displays of agricultural gems are sold each Wednesday at the Water Canyon Farmers Market. Most of the fresh produce comes from Jaime Farms, a crop producer in Pipes Canyon. The other tables boasted baked goods from Palm Springs-based bakery Aspen Mills. On the far end of the lot, Earthwise Organic Farms, which organizes the weekly market, displayed a festive basket of squash. The squash was the first crop of the year from their farm on Sunfair Road in Joshua Tree. All of the food available at the market was produced within a 40-mile radius. For some patrons, produce grown close to home provides comfort.

‘I like that it’s really fresh and it doesn’t come from very far,’ said Erin Giove of Yucca Valley, as she browsed through a box of corn cobs, reached for two, then carried them a few feet to the register.
Earthwise organizer Tim Sakach said the goal is “to promote health in the Hi-Desert area by providing people with high quality, locally produced foods.”
“Part of growing local is food security and keeping prices low,” says Dr. Robert Ellis, also of Earthwise.
Sakach and the Earthwise crew say they’ve done cost comparisons and found their fruit and vegetable baskets to be a few dollars cheaper than the same quantity of produce from a local club-card supermarket.

Jack Brown, CEO of Stater Bros., says farmers markets aren’t the only option for locally-grown food. The Colton-based market has a wide range of locally grown and organic produce, and other companies increasingly are offering similar items. ‘We currently offer over 190 items that are grown in California. We have cherries from Beaumont and apples from Oak Glen,” Brown says. Brown went on to add, “We carry over 600 organic items in our store total, including produce, meat and dairy products.”
But a recent push by the U.S. Department of Agriculture encourages shoppers to get acquainted with the producers in their own communities. In October, the USDA launched a “Know Your Farmer, Know Your Food initiative.” Agriculture Deputy Secretary Kathleen Merrigan stated in a news release that strengthening local farming practices is good for the community. “We can revitalize rural communities and spur economic opportunity by strengthening the link between local production and local consumption,” Merrigan adds. In the bigger picture, local farming is encouraged for its low impact on the environment and helpful hand in your health. The issue of the “right” food to eat becomes more problematic when considering the many children living in the U.S. who are reported to be malnourished. An article released by the Centers for Disease Control states just 39 percent of children ages 2 to 17 meet the USDA’s dietary recommendation for fiber, which is found primarily in legumes, fruits, vegetables and whole grains.

The CDC also found that in 2007, less than 22 percent of high school students surveyed ate enough fruits and vegetables each day. Earthwise would like to do something about that. Organizers have partnered with a program called Champions for Change, which allows Earthwise to accept food stamps and provide nutritional education at the weekly farmers market. Ellis and his fellow organizers hope that by making more options available to those in need, they can foster healthier outcomes among families. “We can’t do anything about quantity, but we can do something about quality” said Ellis.
So what exactly is the difference between shopping at a farmers market and buying from the grocery store? It all comes down to the way the food is harvested. Sue Huber, certified nutritionist and owner of Sue’s Health Foods in Yucca Valley, says the growing process of fruits and vegetables has a lot to do with their nutritional value. “There’s a difference between sprayed produce and organic produce. The organic produce has more of an opportunity to absorb the nutrients in the soil,” Huber said. She used the example of spinach – when grown organically without the use of pesticides, additives or chemical fertilizers, the parts per million of iron is usually much higher than in a conventionally grown version of the leafy green vegetable.
Many local farmers, including Jaime Farms, say their farming practices fall under organic standards, though they are not certified organic yet because of the lengthy government certification process. By USDA standards, a farmer must undergo government inspection of farm fields and record keeping processes, as well as submission of an annual system plan if they want to classify their crops as organic. At any market, they say, it’s best to ask if you’re concerned about the growing process. Most of the vendors, usually the farmers themselves, will tell you exactly how they grew the crop and whether they used pesticides, if any.






















